{"id":7720,"date":"2024-06-19T19:37:47","date_gmt":"2024-06-19T16:37:47","guid":{"rendered":"https:\/\/shdon.co.il\/New\/Blog\/startup-marketing\/unveiling-3-buyer-trends-for-saas-success-in-2024-prici\/"},"modified":"2024-06-19T19:38:56","modified_gmt":"2024-06-19T16:38:56","slug":"unveiling-3-buyer-trends-for-saas-success-in-2024-prici","status":"publish","type":"post","link":"https:\/\/shdon.co.il\/New\/Blog\/startup-marketing\/unveiling-3-buyer-trends-for-saas-success-in-2024-prici\/","title":{"rendered":"Unveiling 3 Buyer Trends for SaaS success in 2024:  Prici"},"content":{"rendered":"<div data-test-id=\"article-content-blocks\">\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Alright, folks &#8211; buckle up! &#x1f680; Because we're about to peel back the layers on what buyers <\/span><span class=\"italic\">really<\/span><span class=\"\"> want from SaaS products in 2024. And trust me, get this right, and you might just need a bigger boat for all the deals you\u2019ll be reeling in.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Now, before we dive deep, here's a spicy little nugget for you: Over half of the companies are looking to play musical chairs with their software this year. What\u2019s up with that? &#x1f3b5; Are budgets getting a generous sprinkle of fairy dust after a Scrooge-era 2023? Maybe. But what\u2019s really driving these investments is what we're going to unpack.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Thanks to our pals at Gartner Digital Markets, who chatted up nearly 2,500 big decision-makers across the globe, we\u2019ve got the inside scoop on the soap opera that is software buying in 2024. Spoiler alert: It's less about the drama and more about the priorities.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"\">The Holy Trinity of Buyer Priorities:<\/span><\/h3>\n<p>&nbsp;<\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p>&nbsp;<\/p>\n<ol>\n<li><span class=\"font-[700]\">Show Me the Money<\/span><span class=\"\">: Pricing is king. Again. Buyers are giving the stink eye to costs. No shocker here, but there's a twist &#8211; it\u2019s all about getting bang for the buck without the bucks banging back.<\/span><\/li>\n<li><span class=\"font-[700]\">Smart Tech Is Sexy<\/span><span class=\"\">: They want gadgets and gizmos aplenty. Think expanding product functionality and giving a bear hug to AI. Why? Because \u2018efficiency\u2019 isn\u2019t just a fancy buzzword; it\u2019s the secret sauce.<\/span><\/li>\n<li><span class=\"font-[700]\">Fort Knox It<\/span><span class=\"\">: IT security isn\u2019t just a priority; it\u2019s THE priority. Given the cyber shenanigans out there, buyers are on high alert. They\u2019re basically looking for a digital Fort Knox.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Feeling the jitters yet? Hold your horses because we\u2019ve got the blueprint on how to turn these insights into your yellow brick road to sales glory.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"\">Turning Insight to Bright Lights (and Cha-Ching!):<\/span><\/h3>\n<p>&nbsp;<\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Our survey said it loud and clear: understanding buyer needs isn\u2019t just good vibes; it\u2019s strategic nirvana. While some truths are eternal, like the unwavering importance of product security, the winds of buyer trends are changing.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">The easiest hack to get started? Customer review collection program. Yep, it\u2019s like tapping into the collective brainpower of your user base. It\u2019s raw, it\u2019s real, and it gives you the cheat codes to refine your marketing, sales pitch, and even your product roadmap. Suddenly, you\u2019re not just selling \u2013 you\u2019re answering their prayers.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Now, since I\u2019ve sprinkled enough wisdom to rival a fortune cookie factory, it\u2019s your turn:<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p>&nbsp;<\/p>\n<ul>\n<li><span class=\"\">Spill the beans below on what more you need to grow your startup. &#x1f331;<\/span><\/li>\n<li><span class=\"\">If your brain\u2019s buzzing with newfound insights, hit follow, spread the love, and share to help out fellow entrepreneurs and managers. &#x1f4bc;<\/span><\/li>\n<li><span class=\"\">Add your zest, your view, or that golden nugget of experience. We all grow stronger together.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Got thoughts? I\u2019m all ears. Remember, the only bad question is the one unasked. &#x1f3a4;<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">#SaaS #Entrepreneurship #BusinessGrowth #AI #TechTrends #SoftwareSales #StartupLife<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alright, folks &#8211; buckle up! &#x1f680; Because we're about to peel back the layers on what buyers really want from SaaS products in 2024. And trust me, get this right, and you might just need a bigger boat for all the deals you\u2019ll be reeling in. &nbsp; Now, before we dive deep, here's a spicy [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1181],"tags":[1187,1551,1104,1190,1188,1106,1554,1553,1124,1203,1215,1189,1552,1352],"class_list":["post-7720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-marketing","tag-ai-marketing","tag-buyer","tag-eliav-ser","tag-entrepreneurs","tag-generative-ai","tag-marketing","tag-prici","tag-saas","tag-startup","tag-startup-marketing","tag-success","tag-technology","tag-trends","tag-unveiling","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.8) - 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