{"id":9150,"date":"2025-03-14T22:24:30","date_gmt":"2025-03-14T20:24:30","guid":{"rendered":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/three-pitch-decks-in-24-hours-the-art-of-telling-the-right-story-to-the-right-people\/"},"modified":"2025-03-14T22:26:28","modified_gmt":"2025-03-14T20:26:28","slug":"three-pitch-decks-in-24-hours-the-art-of-telling-the-right-story-to-the-right-people","status":"publish","type":"post","link":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/three-pitch-decks-in-24-hours-the-art-of-telling-the-right-story-to-the-right-people\/","title":{"rendered":"Three Pitch Decks in 24 Hours: The Art of Telling the Right Story to the Right People"},"content":{"rendered":"
\n
\n

Day 355-356 of 1,095: No Sleep, Three Decks, One Mission.<\/span><\/p>\n<\/div>\n

 <\/p>\n

\n

In the past 48 hours, I\u2019ve built, refined, and pitched three different versions of WalkImpact\u2019s <\/span>Pitch Deck<\/span>\u2014each tailored for a different audience: investors, advisors, and team members. The experience reinforced one fundamental truth: <\/span>fundraising isn\u2019t just about having a great idea\u2014it\u2019s about telling the right story to the right people.<\/span><\/p>\n<\/div>\n

 <\/p>\n

Why Three Versions?<\/span><\/h3>\n

 <\/p>\n

\n

Not all stakeholders care about the same things. Investors want market size and ROI. Advisors focus on vision and impact. Team members look for mission alignment and execution clarity. One-size-fits-all doesn\u2019t work.<\/span><\/p>\n<\/div>\n

 <\/p>\n

\n

So, I built three frameworks:<\/span><\/p>\n<\/div>\n

 <\/p>\n

\n

 <\/p>\n

    \n
  1. Problem-Solution Framework<\/span> (for investors) \u2013 Focused on market pain, our AI-powered solution, and revenue model.<\/span><\/li>\n
  2. Vision-Opportunity Framework<\/span> (for advisors) \u2013 Highlighted the broader mission, long-term industry shift, and our potential category leadership.<\/span><\/li>\n
  3. Team-Centric Framework<\/span> (for early hires & partners) \u2013 Centered on our leadership, execution capabilities, and why we\u2019re the ones to solve this.<\/span><\/li>\n<\/ol>\n

     <\/p>\n<\/div>\n

     <\/p>\n

    \n

    But there\u2019s something else I learned\u2014<\/span>beyond numbers and strategies, emotion wins hearts.<\/span><\/p>\n<\/div>\n

     <\/p>\n

    The Human Story That Stuck<\/span><\/h3>\n

     <\/p>\n

    \n

    During one pitch, I shared a short story:<\/span><\/p>\n<\/div>\n

     <\/p>\n

    \n

    "A few months ago, we piloted WalkImpact with a former combat soldier. Years after his service, he was still battling PTSD, struggling with sleep and anxiety. Traditional therapy felt intimidating. But walking? That was something he could do. Within weeks, he started feeling better. He told us, \u2018This is the first time in years I feel in control of my mind again.\u2019\u201d<\/span><\/p>\n<\/div>\n

     <\/p>\n

    \n

    That moment changed the conversation. Suddenly, the pitch wasn\u2019t just about TAM, CAC, or LTV. It was about a real human problem we were solving. <\/span>Numbers convince. Stories convert.<\/span><\/p>\n<\/div>\n

     <\/p>\n

    Key Takeaways for Founders Pitching Investors<\/span><\/h3>\n

     <\/p>\n

    \n

     <\/p>\n

      \n
    1. Adapt Your Pitch to Your Audience<\/span> \u2013 The same story needs different angles depending on who\u2019s listening.<\/span><\/li>\n
    2. Keep It Data-Driven, But Human<\/span> \u2013 Investors want numbers, but they invest in stories. Use both.<\/span><\/li>\n
    3. Test & Iterate<\/span> \u2013 The best pitch isn\u2019t built in one night. It\u2019s refined through conversations and feedback.<\/span><\/li>\n<\/ol>\n

       <\/p>\n<\/div>\n

       <\/p>\n

      Final Steps: Execution Mode<\/span><\/h3>\n

       <\/p>\n

      \n

      Now that the decks are finalized, the next phase begins:<\/span><\/p>\n<\/div>\n

       <\/p>\n

      \n

      ✅ Practicing and recording 15 versions of the 3-minute pitch. ✅ Gathering peer and mentor feedback. ✅ Optimizing for maximum clarity and impact.<\/span><\/p>\n<\/div>\n

       <\/p>\n

      \n

      This process reminded me why I love the startup journey\u2014it\u2019s messy, intense, and unpredictable. But when you get the right pitch in front of the right people? <\/span>Everything changes.<\/span><\/p>\n<\/div>\n

       <\/p>\n

      \n

      Which version of the deck would resonate with you the most?<\/span> Let me know in the comments.<\/span><\/p>\n<\/div>\n

       <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Day 355-356 of 1,095: No Sleep, Three Decks, One Mission.   In the past 48 hours, I\u2019ve built, refined, and pitched three different versions of WalkImpact\u2019s Pitch Deck\u2014each tailored for a different audience: investors, advisors, and team members. The experience reinforced one fundamental truth: fundraising isn\u2019t just about having a great idea\u2014it\u2019s about telling the […]<\/p>\n","protected":false},"author":6,"featured_media":9151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[609],"tags":[1127,1980,1104,1981,1276,1724,1634,1982,607],"class_list":["post-9150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imp-act-journey","tag-art","tag-decks","tag-eliav-ser","tag-hours","tag-people","tag-pitch","tag-story","tag-telling","tag-imp-act","entry","has-media"],"yoast_head":"\nThree Pitch Decks in 24 Hours: The Art of Telling the Right Story to the Right People - 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