{"id":9545,"date":"2026-01-26T08:50:32","date_gmt":"2026-01-26T06:50:32","guid":{"rendered":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/"},"modified":"2026-01-26T08:52:09","modified_gmt":"2026-01-26T06:52:09","slug":"days-682-695-words-can-kill-a-startup-action-builds-it","status":"publish","type":"post","link":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/","title":{"rendered":"Days 682 – 695: Words Can Kill a Startup – Action Builds It"},"content":{"rendered":"
\n

The air in a startup office\u2014or even a Zoom room\u2014has a specific weight. Sometimes it feels light, electric with possibility. Other times, it feels heavy, thick with the unsaid. After 695 days of this journey, I have realized that the primary architect of this atmosphere is the word.<\/span><\/p>\n<\/div>\n

\n

We often treat communication as a byproduct of work, but it is the work. A misplaced sentence, a sharp critique delivered with "heavy" weight, or a hollow promise can act like a slow-poison for momentum. Words can kill a startup long before the runway ends.<\/span><\/p>\n<\/div>\n

\n

The Internal Narrative<\/span> It starts in the quiet space between our ears. We interpret a partner\u2019s silence as disapproval. We view a client\u2019s "maybe" as a "no." These assumptions create a rigid internal posture. When we operate from fear or assumption, our communication becomes guarded and sharp.<\/span><\/p>\n<\/div>\n

\n

To build, we must choose to move with a different flow\u2014one that is open and authentic. Speaking the truth, even when it is uncomfortable and the ground beneath our personal lives feels shaky, is the only way to shorten the distance between two people.<\/span><\/p>\n<\/div>\n

\n

Beyond the Voice: The Weight of Action<\/span> But words, no matter how precise, have a limit. Trust is not a speech; it is a cumulative result. When the world feels unstable, and the "personal life" tectonic plates are shifting, seeing a teammate hit a deadline or solve a complex bug creates a tangible sense of security. It is the "Show, Don't Tell" of leadership. We trust those who stand in the trenches with us, moving at the same pace, toward the same goal.<\/span><\/p>\n<\/div>\n

\n

 <\/p>\n

    \n
  • Audit Your Internal Dialogue<\/span> – Before a meeting, identify one assumption you are making and intentionally set it aside.<\/span><\/li>\n
  • Use "I" Statements<\/span> – Focus on your perspective to lower the defensive "weight" in the room.<\/span><\/li>\n
  • The 24-Hour Rule<\/span> – If a message triggers a strong emotional reaction, wait before responding to regain a "balanced flow."<\/span><\/li>\n
  • Clarify Intent<\/span> – Start difficult conversations by stating your positive goal for the outcome.<\/span><\/li>\n
  • Celebrate Small Wins Publicly<\/span> – This builds a "rhythm" of success that offsets daily stress.<\/span><\/li>\n
  • Practice Radical Transparency<\/span> – Share the "why" behind decisions, not just the "what."<\/span><\/li>\n
  • Active Listening<\/span> – Focus on the sensory cues\u2014tone and pace\u2014not just the literal words.<\/span><\/li>\n
  • Reliability Over Intensity<\/span> – Consistent, steady output builds more trust than occasional bursts of genius.<\/span><\/li>\n
  • Acknowledge the "Shaky Ground"<\/span> – It is okay to admit things are hard; vulnerability often invites collaboration.<\/span><\/li>\n
  • Direct Feedback, Private Setting<\/span> – Keep the "weight" of correction between those involved to preserve dignity.<\/span><\/li>\n<\/ul>\n

     <\/p>\n<\/div>\n

    \n

    The path is long, and the 1,095-day mark is still ahead. But as long as we speak with intent and act with consistency, the foundation will hold.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    The air in a startup office\u2014or even a Zoom room\u2014has a specific weight. Sometimes it feels light, electric with possibility. Other times, it feels heavy, thick with the unsaid. After 695 days of this journey, I have realized that the primary architect of this atmosphere is the word. We often treat communication as a byproduct […]<\/p>\n","protected":false},"author":6,"featured_media":9546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[609],"tags":[1368,1619,1415,1104,1256,1124,1350,607],"class_list":["post-9545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imp-act-journey","tag-action","tag-builds","tag-days","tag-eliav-ser","tag-kill","tag-startup","tag-words","tag-imp-act","entry","has-media"],"yoast_head":"\nDays 682 - 695: Words Can Kill a Startup - Action Builds It - \u05d4\u05d1\u05d9\u05ea \u05e9\u05dc \u05e9\u05d3\u05d5\u05df \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc Eliav Ser \u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 - \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea 360\u00b0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Days 682 - 695: Words Can Kill a Startup - Action Builds It\" \/>\n<meta property=\"og:description\" content=\"The air in a startup office\u2014or even a Zoom room\u2014has a specific weight. Sometimes it feels light, electric with possibility. Other times, it feels heavy, thick with the unsaid. After 695 days of this journey, I have realized that the primary architect of this atmosphere is the word. We often treat communication as a byproduct […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/\" \/>\n<meta property=\"og:site_name\" content=\"\u05d4\u05d1\u05d9\u05ea \u05e9\u05dc \u05e9\u05d3\u05d5\u05df \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc Eliav Ser \u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 - \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea 360\u00b0\" \/>\n<meta property=\"article:author\" content=\"https:\/\/bit.ly\/f-shdon\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-26T06:50:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T06:52:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shdon.co.il\/New\/wp-content\/uploads\/2026\/01\/1769409921340-1024x572.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"572\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 Eliav Ser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u05e0\u05db\u05ea\u05d1 \u05e2\u05dc \u05d9\u05d3\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 Eliav Ser\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u05d6\u05de\u05df \u05e7\u05e8\u05d9\u05d0\u05d4 \u05de\u05d5\u05e2\u05e8\u05da\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u05d3\u05e7\u05d5\u05ea\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/imp-act-journey\\\/days-682-695-words-can-kill-a-startup-action-builds-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/imp-act-journey\\\/days-682-695-words-can-kill-a-startup-action-builds-it\\\/\"},\"author\":{\"name\":\"\u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 Eliav Ser\",\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/#\\\/schema\\\/person\\\/ae1d271acc3cd95755de07ff7f919394\"},\"headline\":\"Days 682 – 695: Words Can Kill a Startup – Action Builds It\",\"datePublished\":\"2026-01-26T06:50:32+00:00\",\"dateModified\":\"2026-01-26T06:52:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/imp-act-journey\\\/days-682-695-words-can-kill-a-startup-action-builds-it\\\/\"},\"wordCount\":473,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/imp-act-journey\\\/days-682-695-words-can-kill-a-startup-action-builds-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/1769409921340-scaled.png\",\"keywords\":[\"Action\",\"Builds\",\"Days\",\"Eliav Ser\",\"Kill\",\"Startup\",\"Words\",\"\u05d9\u05d5\u05de\u05df \u05d9\u05d6\u05de\u05d5\u05ea\"],\"articleSection\":[\"imP-Act journey\"],\"inLanguage\":\"he-IL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/imp-act-journey\\\/days-682-695-words-can-kill-a-startup-action-builds-it\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/imp-act-journey\\\/days-682-695-words-can-kill-a-startup-action-builds-it\\\/\",\"url\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/imp-act-journey\\\/days-682-695-words-can-kill-a-startup-action-builds-it\\\/\",\"name\":\"Days 682 - 695: Words Can Kill a Startup - Action Builds It - \u05d4\u05d1\u05d9\u05ea \u05e9\u05dc \u05e9\u05d3\u05d5\u05df \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc Eliav Ser \u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 - \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea 360\u00b0\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/imp-act-journey\\\/days-682-695-words-can-kill-a-startup-action-builds-it\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/imp-act-journey\\\/days-682-695-words-can-kill-a-startup-action-builds-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/1769409921340-scaled.png\",\"datePublished\":\"2026-01-26T06:50:32+00:00\",\"dateModified\":\"2026-01-26T06:52:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/imp-act-journey\\\/days-682-695-words-can-kill-a-startup-action-builds-it\\\/#breadcrumb\"},\"inLanguage\":\"he-IL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/imp-act-journey\\\/days-682-695-words-can-kill-a-startup-action-builds-it\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"he-IL\",\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/imp-act-journey\\\/days-682-695-words-can-kill-a-startup-action-builds-it\\\/#primaryimage\",\"url\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/1769409921340-scaled.png\",\"contentUrl\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/1769409921340-scaled.png\",\"width\":2560,\"height\":1429},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/imp-act-journey\\\/days-682-695-words-can-kill-a-startup-action-builds-it\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u05d3\u05e3 \u05d4\u05d1\u05d9\u05ea\",\"item\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Days 682 – 695: Words Can Kill a Startup – Action Builds It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/#website\",\"url\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/\",\"name\":\"\u05d4\u05d1\u05d9\u05ea \u05e9\u05dc \u05e9\u05d3\u05d5\u05df \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc Eliav Ser \u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 - \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea 360\u00b0\",\"description\":\"\u05d9\u05d9\u05e2\u05d5\u05e5 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9 \u05dc\u05d9\u05e6\u05d9\u05e8\u05ea \u05e7\u05d4\u05d9\u05dc\u05ea \u05de\u05d5\u05ea\u05d2 \u05d1\u05e9\u05d9\u05d8\u05d4 \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9\u05ea \u05e9\u05de\u05d1\u05d9\u05d0\u05d4 \u05dc\u05e6\u05de\u05d9\u05d7\u05d4 \u05de\u05e2\u05dc \u05dc17% \u05d5\u05db\u05d5\u05dc\u05dc\u05ea \u05d0\u05ea \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc \u05d5\u05d0\u05ea \u05d4\u05e0\u05db\u05e1\u05d9\u05dd \u05d4\u05e4\u05d9\u05d9\u05d6\u05d9\u05d9\u05dd \u05d5\u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05d9\u05dd\",\"publisher\":{\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"he-IL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/#organization\",\"name\":\"\u05d4\u05d1\u05d9\u05ea \u05e9\u05dc \u05e9\u05d3\u05d5\u05df \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc Eliav Ser \u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 - \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea 360\u00b0\",\"url\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"he-IL\",\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/3\u05dc\u05d5\u05d2\u05d5-\u05e9\u05d3\u05d5\u05df-\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc2.png\",\"contentUrl\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/3\u05dc\u05d5\u05d2\u05d5-\u05e9\u05d3\u05d5\u05df-\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc2.png\",\"width\":1455,\"height\":430,\"caption\":\"\u05d4\u05d1\u05d9\u05ea \u05e9\u05dc \u05e9\u05d3\u05d5\u05df \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc Eliav Ser \u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 - \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea 360\u00b0\"},\"image\":{\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/#\\\/schema\\\/person\\\/ae1d271acc3cd95755de07ff7f919394\",\"name\":\"\u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 Eliav Ser\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"he-IL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c94159a0568d7b3bd9c0b419f3193d27c52c0bc971209853dcc9473c02f2b43f?s=96&d=wavatar&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c94159a0568d7b3bd9c0b419f3193d27c52c0bc971209853dcc9473c02f2b43f?s=96&d=wavatar&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c94159a0568d7b3bd9c0b419f3193d27c52c0bc971209853dcc9473c02f2b43f?s=96&d=wavatar&r=g\",\"caption\":\"\u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 Eliav Ser\"},\"sameAs\":[\"https:\\\/\\\/www.shdon.co.il\\\/\",\"https:\\\/\\\/bit.ly\\\/f-shdon\",\"https:\\\/\\\/bit.ly\\\/igshdon\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/eliavser\"],\"url\":\"https:\\\/\\\/shdon.co.il\\\/New\\\/Blog\\\/author\\\/keytekk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Days 682 - 695: Words Can Kill a Startup - Action Builds It - \u05d4\u05d1\u05d9\u05ea \u05e9\u05dc \u05e9\u05d3\u05d5\u05df \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc Eliav Ser \u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 - \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea 360\u00b0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/","og_locale":"he_IL","og_type":"article","og_title":"Days 682 - 695: Words Can Kill a Startup - Action Builds It","og_description":"The air in a startup office\u2014or even a Zoom room\u2014has a specific weight. Sometimes it feels light, electric with possibility. Other times, it feels heavy, thick with the unsaid. After 695 days of this journey, I have realized that the primary architect of this atmosphere is the word. We often treat communication as a byproduct […]","og_url":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/","og_site_name":"\u05d4\u05d1\u05d9\u05ea \u05e9\u05dc \u05e9\u05d3\u05d5\u05df \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc Eliav Ser \u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 - \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea 360\u00b0","article_author":"https:\/\/bit.ly\/f-shdon","article_published_time":"2026-01-26T06:50:32+00:00","article_modified_time":"2026-01-26T06:52:09+00:00","og_image":[{"width":1024,"height":572,"url":"https:\/\/shdon.co.il\/New\/wp-content\/uploads\/2026\/01\/1769409921340-1024x572.png","type":"image\/png"}],"author":"\u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 Eliav Ser","twitter_card":"summary_large_image","twitter_misc":{"\u05e0\u05db\u05ea\u05d1 \u05e2\u05dc \u05d9\u05d3":"\u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 Eliav Ser","\u05d6\u05de\u05df \u05e7\u05e8\u05d9\u05d0\u05d4 \u05de\u05d5\u05e2\u05e8\u05da":"2 \u05d3\u05e7\u05d5\u05ea"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/#article","isPartOf":{"@id":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/"},"author":{"name":"\u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 Eliav Ser","@id":"https:\/\/shdon.co.il\/New\/#\/schema\/person\/ae1d271acc3cd95755de07ff7f919394"},"headline":"Days 682 – 695: Words Can Kill a Startup – Action Builds It","datePublished":"2026-01-26T06:50:32+00:00","dateModified":"2026-01-26T06:52:09+00:00","mainEntityOfPage":{"@id":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/"},"wordCount":473,"commentCount":0,"publisher":{"@id":"https:\/\/shdon.co.il\/New\/#organization"},"image":{"@id":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/#primaryimage"},"thumbnailUrl":"https:\/\/shdon.co.il\/New\/wp-content\/uploads\/2026\/01\/1769409921340-scaled.png","keywords":["Action","Builds","Days","Eliav Ser","Kill","Startup","Words","\u05d9\u05d5\u05de\u05df \u05d9\u05d6\u05de\u05d5\u05ea"],"articleSection":["imP-Act journey"],"inLanguage":"he-IL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/","url":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/","name":"Days 682 - 695: Words Can Kill a Startup - Action Builds It - \u05d4\u05d1\u05d9\u05ea \u05e9\u05dc \u05e9\u05d3\u05d5\u05df \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc Eliav Ser \u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 - \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea 360\u00b0","isPartOf":{"@id":"https:\/\/shdon.co.il\/New\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/#primaryimage"},"image":{"@id":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/#primaryimage"},"thumbnailUrl":"https:\/\/shdon.co.il\/New\/wp-content\/uploads\/2026\/01\/1769409921340-scaled.png","datePublished":"2026-01-26T06:50:32+00:00","dateModified":"2026-01-26T06:52:09+00:00","breadcrumb":{"@id":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/#breadcrumb"},"inLanguage":"he-IL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/"]}]},{"@type":"ImageObject","inLanguage":"he-IL","@id":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/#primaryimage","url":"https:\/\/shdon.co.il\/New\/wp-content\/uploads\/2026\/01\/1769409921340-scaled.png","contentUrl":"https:\/\/shdon.co.il\/New\/wp-content\/uploads\/2026\/01\/1769409921340-scaled.png","width":2560,"height":1429},{"@type":"BreadcrumbList","@id":"https:\/\/shdon.co.il\/New\/Blog\/imp-act-journey\/days-682-695-words-can-kill-a-startup-action-builds-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u05d3\u05e3 \u05d4\u05d1\u05d9\u05ea","item":"https:\/\/shdon.co.il\/New\/"},{"@type":"ListItem","position":2,"name":"Days 682 – 695: Words Can Kill a Startup – Action Builds It"}]},{"@type":"WebSite","@id":"https:\/\/shdon.co.il\/New\/#website","url":"https:\/\/shdon.co.il\/New\/","name":"\u05d4\u05d1\u05d9\u05ea \u05e9\u05dc \u05e9\u05d3\u05d5\u05df \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc Eliav Ser \u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 - \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea 360\u00b0","description":"\u05d9\u05d9\u05e2\u05d5\u05e5 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9 \u05dc\u05d9\u05e6\u05d9\u05e8\u05ea \u05e7\u05d4\u05d9\u05dc\u05ea \u05de\u05d5\u05ea\u05d2 \u05d1\u05e9\u05d9\u05d8\u05d4 \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9\u05ea \u05e9\u05de\u05d1\u05d9\u05d0\u05d4 \u05dc\u05e6\u05de\u05d9\u05d7\u05d4 \u05de\u05e2\u05dc \u05dc17% \u05d5\u05db\u05d5\u05dc\u05dc\u05ea \u05d0\u05ea \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc \u05d5\u05d0\u05ea \u05d4\u05e0\u05db\u05e1\u05d9\u05dd \u05d4\u05e4\u05d9\u05d9\u05d6\u05d9\u05d9\u05dd \u05d5\u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05d9\u05dd","publisher":{"@id":"https:\/\/shdon.co.il\/New\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shdon.co.il\/New\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"he-IL"},{"@type":"Organization","@id":"https:\/\/shdon.co.il\/New\/#organization","name":"\u05d4\u05d1\u05d9\u05ea \u05e9\u05dc \u05e9\u05d3\u05d5\u05df \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc Eliav Ser \u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 - \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea 360\u00b0","url":"https:\/\/shdon.co.il\/New\/","logo":{"@type":"ImageObject","inLanguage":"he-IL","@id":"https:\/\/shdon.co.il\/New\/#\/schema\/logo\/image\/","url":"https:\/\/shdon.co.il\/New\/wp-content\/uploads\/2020\/07\/3\u05dc\u05d5\u05d2\u05d5-\u05e9\u05d3\u05d5\u05df-\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc2.png","contentUrl":"https:\/\/shdon.co.il\/New\/wp-content\/uploads\/2020\/07\/3\u05dc\u05d5\u05d2\u05d5-\u05e9\u05d3\u05d5\u05df-\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc2.png","width":1455,"height":430,"caption":"\u05d4\u05d1\u05d9\u05ea \u05e9\u05dc \u05e9\u05d3\u05d5\u05df \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc Eliav Ser \u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 - \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05e7\u05d4\u05d9\u05dc\u05d5\u05ea 360\u00b0"},"image":{"@id":"https:\/\/shdon.co.il\/New\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shdon.co.il\/New\/#\/schema\/person\/ae1d271acc3cd95755de07ff7f919394","name":"\u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 Eliav Ser","image":{"@type":"ImageObject","inLanguage":"he-IL","@id":"https:\/\/secure.gravatar.com\/avatar\/c94159a0568d7b3bd9c0b419f3193d27c52c0bc971209853dcc9473c02f2b43f?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c94159a0568d7b3bd9c0b419f3193d27c52c0bc971209853dcc9473c02f2b43f?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c94159a0568d7b3bd9c0b419f3193d27c52c0bc971209853dcc9473c02f2b43f?s=96&d=wavatar&r=g","caption":"\u05d0\u05dc\u05d9\u05d0\u05d1 \u05e1\u05e8 Eliav Ser"},"sameAs":["https:\/\/www.shdon.co.il\/","https:\/\/bit.ly\/f-shdon","https:\/\/bit.ly\/igshdon","https:\/\/www.linkedin.com\/in\/eliavser"],"url":"https:\/\/shdon.co.il\/New\/Blog\/author\/keytekk\/"}]}},"_links":{"self":[{"href":"https:\/\/shdon.co.il\/New\/wp-json\/wp\/v2\/posts\/9545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shdon.co.il\/New\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shdon.co.il\/New\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shdon.co.il\/New\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/shdon.co.il\/New\/wp-json\/wp\/v2\/comments?post=9545"}],"version-history":[{"count":1,"href":"https:\/\/shdon.co.il\/New\/wp-json\/wp\/v2\/posts\/9545\/revisions"}],"predecessor-version":[{"id":9547,"href":"https:\/\/shdon.co.il\/New\/wp-json\/wp\/v2\/posts\/9545\/revisions\/9547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shdon.co.il\/New\/wp-json\/wp\/v2\/media\/9546"}],"wp:attachment":[{"href":"https:\/\/shdon.co.il\/New\/wp-json\/wp\/v2\/media?parent=9545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shdon.co.il\/New\/wp-json\/wp\/v2\/categories?post=9545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shdon.co.il\/New\/wp-json\/wp\/v2\/tags?post=9545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}