When people asked me how I’m celebrating my birthday this year, my answer was simple:

By taking another step toward my life’s mission – helping those whose minds and souls have been wounded not to break entirely.

This isn’t just a passion. It’s a calling.

And I wake up every day determined to do whatever it takes to push this mission forward.

Here in Israel – and globally.

Since October 7th, many of my closest friends and fellow countrymen have faced unimaginable trauma. Whether in combat or on the home front, their resilience has been tested in ways few can comprehend.

And I can’t sit idly by.

So today, instead of candles and cake, I celebrated by making tangible progress: building the team, recruiting the right partners, and setting the foundation to create real, measurable impact.

This mission isn’t about me.

It’s about honoring the sacrifices of heroes like my dear friend Sagi Golan, who gave his life protecting our country. Sagi left us with one clear message:

Be good. Do good. And be worthy of their sacrifices.

So today, I ask you this:

What can you do – one step, one action, one connection – to make an impact?

For me, it’s about creating a scalable solution to help those who protect us rebuild their strength and thrive, not just survive.

I’m proud of this step. I’m humbled by this journey. And I’m committed to making sure this mission grows beyond me – and beyond borders.

Here’s to being worthy.

And to all of us, for the opportunity to create change.