This week, on day 390 out of 1,095 in our startup journey, a raw, essential question came up again and again:

“Why would anyone need to use this?”

Not “why would they like it?” Not “why would they try it once?” But what would make them feel they can’t work without it?

1. The Product Perspective: Ship a minimal product, test adoption, tweak fast, and learn. Eventually, the buyer—the organization, the manager—feels it's worth paying for. Makes sense. But partial.

2. The Marketing Perspective: Ask users what they want. Build that. Sounds direct. Rarely is.

3. The Practical Perspective: This is where I live. Because no deck, Notion board, or sticky-note session competes with putting something into the hands of real users. Only friction shows you what works. Only usage shows you what matters.

As we edge closer to piloting, this tension—this “why will they stay?”—has become the most valuable conversation we’re having.

We’re not here to theorize. We’re here to find product truth, out there in the wild.

It’s not about building an MVP. It’s about creating a Minimum Irreplaceable Experience.

And day by day, we’re getting closer.

How do you test if your product is truly needed—not just liked?

Have you found your version of “I can't work without this”?